Story time – one that explains what makes the “Who Made My Clothes” campaign, so relevant and important for us here at Cream Collection Lifestyle.
We would like you to meet the lovely Catherine …
When COVID arrived in Australia, and here in Sydney – the hospitality and tourism industries were decimated. There were tentacles of misfortune everywhere and within so many, many industries.
One industry that felt an immediate impact, was the aviation industry – with one of our very well-known airlines being impacted heavily, like others locally and internationally.
One of the lovely, hardworking ladies who made uniforms for this particular airline was the gentle and loyal Catherine. Catherine is actually the mum of one of our team members, Scarlet. The impact, financially, physiologically, and emotionally was being felt by the whole family. Catherine had been working part-time for us, but since COVID has been working full time for us. We're so delighted, as her craftsmanship and attention to detail that matches our business ethos perfectly. and we're delighted that we create secure employment for her and we hope to be working with her for many years to come.
This lovely, gentle soul literally “Makes Your Clothes” – so the “Who Made My Clothes?” movement - when you are asked to think about the real person behind the garment you are wearing really speaks volumes about these realities when it is someone you actually know! You get to know that a real person, with a heartbeat actually stitched your garment!
So let’s get down to what the “Who Made My Clothes” movement really is. And why we need this movement to help draw focus and raise awareness. Some of the following major considerations are –
- The movement is creating awareness of this issue, it allows a great, big spotlight to be shone on this issue! Focusing on the real people who make our clothes and their real-life situations.
- The movement creates an opportunity to highlight workers' conditions and that they deserve fair pay. Enjoy fair work conditions ensure that there is a more even distribution of financial gain throughout the whole industry.
- The movement also educates us that price tags really fail to reflect the social and environmental cost of mass production. We need to start closely scrutinizing what we actually buy.
So – stop and think about the person “Who Made My Clothes”, who really did sew your garments? Remember there is a Catherine behind every, single stitch!
As always, we would love to hear what you think or if there are any stories you would like to share.
Here’s how you can stay in touch : Tag us at @cream_collection_lifestyle and hashtag #mylifestyleincream